The Solomon Islands Visitors Bureau has unveiled its plans to position the destination as a new and very alternative venue for the international MICE market.
The term “MICE”, in the context of travel, refers to a specialized niche of group tourism dedicated to planning, booking and facilitating conferences, seminars and other events.
SIVB CEO, Josefa Tuamoto said the sector has long been identified as playing a major role in tourism becoming the destination’s key source of foreign exchange earnings within the next 10 years.
